HTTPs means that a website is secure—i.e., data transfer to and from the site is encrypted. You can tell when a website uses HTTPs because there’s a lock rein the Internetadresse Schank, and the Web-adresse will begin with https://:
So do yourself a favour: Load your website in an incognito window and Tümpel what happens. If there are lots of pop-ups, remove them.
For example, the big apfelsine button on ur old homepage that reads “Keimzelle a 7-day trial for $7” is a clear call-to-action. We’Response prompting visitors to do something very specific by clicking that Anstecker.
For better discoverability and indexing by search engines, it's helpful to Hinterlist images hinein a sitemap datei, or an image sitemap file specifically for images, which might look like this:
Today, Google treats nofollow links as a "hint" — meaning they may rein fact crawl them and count them for ranking purposes. Google also introduced two new Hyperlink attributes:
Security issues aren't typically the first thing one thinks about when doing a technical SEO Betriebsprüfung, but security issues can definitely tank your rankings if not addressed. Fortunately, there are a few checks you can make to ensure your site is up to par.
The expectations and behavior of searchers are constantly evolving, which means algorithms are website constantly changing to keep up.
When talking about traditional web search engines like Google, there are four separate stages of search:
At a page level, if you want search engines to Referenz a Link, it generally needs to return a 200 HTTP response Befindlichkeit code. Obviously, you want to avoid 4xx and 5xx errors. A 3xx redirect code is less lethal, but it typically means the Web-adresse you'Response auditing isn't the one that's going to rank.
Google defines no special requirements for Google Discover inclusion, except for general advice about descriptive headlines and the use of large images. Google recommends using images at least 1200px wide, and enabled by the "max-image-preview:large" Schauplatz, which is shown in this code snippet:
In addition to alt Liedtext, Google uses many other signals to determine what an image is about, and how it relates to your content. These signals include:
Damit ein Backlink dir wenn schon wirklich etwas bringt, sollte er: von einer vertrauenswürdigen Seite stammen.
You may notice a few minor differences between what you see in that video and the current interface of the tool. That’s because we’ve made a few improvements to Site Betriebsprüfung since creating that video. It should, however, should still Beryllium easy enough to follow.
I’m sure the “duplicate pages” parte is self-explanatory. These are pages that are identical or very similar to other pages. The “without canonical” parte is a technicality—but needless to say, these issues need fixing.